Search Engine
Optimization (SEO) is a part of digital marketing to make the brand presence
long and strong in the internet world. Basically optimization is done in a
twofold process. The direct implementation of Search Engine optimization is
dome through on page optimization and off page optimization. The on page
optimization is implemented on the active webpages of a website and off page is
implemented through promotion of the website links using various directory,
blogs, social media etc.
In a brief,
on page is all about design of the website with proportionate text/HTML ratio
supported by uniquely written rich content of the product, service or other
thing that website is offering. The website should be designed in a unique
industry supported code. There are few important tags which play vital role in
website promotion, like title tag, description tag and keywords tag apart from
many other tags. One more important thing of on page promotion is choosing the
url, with www or without www. There is no herm if you want to promote www or
without www, but your preferred domain should be one – with www or without www.
You cannot promote domains with www or without www simultaneously – the search
engines will consider this as two separate domains and thus will not strengthen
your SEO process. The preferred domain is set by creating an .htaccess file in
the domain root.
Off page
optimization is all about popularizing your website in internet by means of
link building, directory submission, blogging and social media updates. Be
careful while back linking. Bad links may significantly impact your ranking. Do
not go for a paid link – search engine crawlers can understand differences
between paid and unpaid links and may get penalized in search engine ranking.
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One very right
thing about SEO is “SEO is never done”. SEO is like a garden full of plants,
you need to take care of them continuously by proving all necessary things. The
long you are taking care of your SEO garden it will produce results like fruit
and flowers. Be optimistic, sometimes with topmost care a plant may not produce
as per you desire, same is with SEO. But it is not that all plants will not
produce anything.


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